For more than 2 years Flexofit has conducted seminars all over Africa focusing in English speaking nations. Now Flexofit held the first Flexofit Senegal Seminar in the capital Dakar on the 20th June completely in French.
The local expert audience was delighted to learn from and meet with leading international producers. Representatives from global producers like Chespa, DuPont, Esko and Tesa met with the leading businesses from Dakar and the region. The broad audience of local industry staff, represented by top management followed the presentations with keen interest.
Senegal is a sub-Saharan country in West Africa with its capital Dakar being the most westerly city in Africa, surrounded by the Atlantic Ocean. French is the official language for the 14.3 million people living in Senegal, who mostly speak the local tongue Wolof. 95.4 percent of the population swear to the Muslim faith.
Special topics and discussions in the seminar included prepress, plate making, printing devices and facilities, as well as techniques and waterbased solutions. The market conditions in Senegal were also broadly discussed, and it turned out, that producers with limited access to market knowledge might perceive, that there is only one big player on this market. If you look closer, there are several companies that compete for the increasing demand for customized packaging materials in the Senegal. The audience as well as the speakers were very pleased with the discussion and exchange of knowledge at the seminar.
Karla Grey, Managing Director of Flexofit, comments:
“The Flexofit Senegal Seminar for us was a step forward into a broader market. With seminars in both English and French we can now deliver Flexofit seminars to all African countries. The feedback from the local audience was very good. We are looking forward to doing more seminars here in the future.”
The next Flexofit seminars in 2017 will take place in Ghana and Côte d’Ivoire in September. In October Flexofit Seminars will visit Mauritius, South Africa and Namibia.